W*: How long has the gallery been in the works? Doing this space in Mayfair with such gusto will be an interesting shake-up.ĪY: One foot in the past, one foot in the future. When everyone was going that way, we said ‘let’s take the risk’. We were never going to start a virtual gallery, it takes all the charm out of it. PSY: Obviously we will have a comprehensive website and a presence on Instagram but we are traditionalists. W*: Will there be a digital presence to the gallery? Cork Street is a heritage art street and protected. It’s nice to contribute to ‘your city’ and do something at home. England does produce amazing artists, dealers, auction houses, it’s really embedded here. Globally, London has a giant art scene and art heritage. Collectors don’t go to East London and South London in the same way, there is natural footfall here. ![]() You need to be in Mayfair if you want to have a successful gallery now. (Image credit: ) W*: Why London, and why Cork Street in particular?ĪY: We looked all over London to begin with. To accompany the artworks for his Saatchi Yates show, he has created an app through which to view the works, bringing them to life in a fully immersive experience using 3D renderings and sound. Fascinated with augmented reality, Sender integrates technology into his practice: previously, he has created works by following the instruction of live digital audiences. The inaugural exhibition is a series of paintings and works on paper by Swiss-born, London-based artist Pascal Sender. ![]() So, we are somewhere in the middle as we will have ten artworks on show at any given time in our office space which is open to view,' explains Phoebe. ‘Normally if you are going to see a secondary market work, you would usually go to a dealer’s house or you see this kind of work in an auction hang. We are all in at the start line.' In addition, the duo will display and sell contemporary works from leading names: for the opening, this includes works by Yayoi Kusama, Robert Motherwell and Anselm Kiefer. ‘We view it as “marrying” the artists every one we are completed invested in and completely behind. ![]() We are going to represent them and work with them throughout their careers,' says Phoebe Saatchi Yates. ‘Our gallery will show artists at the start of their careers in full-scale presentations. A vast 10,000 sq ft space on Cork Street, split into two levels including an open office space, the new gallery is the brainchild of art world titan Charles Saatchi’s daughter Phoebe Saatchi Yates and her husband Arthur Yates.
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